When Westfield began the planning and bidding stage of the Westfield Croydon development we were asked to design and produce a fast turnaround microsite. The site’s purpose was to provide the local community all of the background information they would need regarding the development and its impact on the area.
The bid was at an early stage and key to its success was a plan to drive economic growth in Croydon. As well as developing the site to inform the community, we also included a petition and a questionnaire survey, to ensure local voices and opinions were heard.
This was a very fast turnaround project – from conception to delivery in just over a week. Westfield was successful in winning the bid.