When Sightsavers wanted to launch their first ever policy campaign they came to us to support them with the digital strategy and implementation.
The Put Us in the Picture campaign calls on UK policymakers and politicians across all parties to include disabled people in international aid and development plans.
The campaign had 3 distinct phases and we needed to design an experience that could cover the duration of the campaign, with changing content and focus. It needed to be highly social and be able to change in hierarchy, dependent on the current phase Call to Action.
By mapping the end-to-end experience we were able to establish user journeys and flows to, from and throughout the campaign and guide the content creation around the journey and campaign storytelling. We incorporated the campaign look and feel, extending this into digital and independently created a specific social asset, which was also integrated.
The policy campaign had to sit on the UK Fundraising and Activism site, but needed to feel distinct and contained. The hub page provides a perfect ‘jumping off’ point to all campaign activity, including videos, news and an online petition. The campaign runs throughout 2014.