Enough Food IF was a ground-breaking campaign set up by a coalition of over 100 UK development charities and faith groups. The coalition called on David Cameron to use Britain’s presidency of the G8 to take action on ending global hunger.
The IF campaign was the largest coalition of its kind since Make Poverty History in 2005, the last time Britain held the G8 presidency.
Lavish worked with the coalition to develop the creative strategy for IF LIVE and the website, operating with technical partner CogApp. This was a challenging project, working with a large stakeholder group and a creatively and technically demanding brief with an aggressive timeline. The website was designed to be small and lightweight and to act as a central source of information about all of the campaign activity.